What are Rewarded Ads?
Rewarded ads are opt-in video advertisements that users watch in exchange for an in-app reward – like extra lives, tokens, power-ups, or premium features. Instead of interrupting users with popups or banners, rewarded ads put users in control: watch this, get that.
They’re extremely popular in mobile gaming and high-engagement apps, but until recently, not many platforms made it easy to implement them in web-based environments – especially in ecosystems like Telegram Mini Apps.
Why Rewarded Ads Make Sense for Telegram Mini Apps?
Telegram Mini Apps are web-based, lightweight, and often focused on fast, functional experiences. That means anything that interrupts or annoys the user is a dealbreaker.
Rewarded ads solve this:
- ✅ Optional and non-intrusive
- ✅ Perfect for small, repeatable rewards
- ✅ Work well in casual games, social utilities, productivity tools, and beyond
- ✅ Generate higher eCPMs compared to banners or interstitials
If you’re running a Mini App with user engagement and retention in mind – rewarded ads are a format worth testing.
What You Need to Make It Work?
To run rewarded ads effectively, you’ll need:
• A clear value exchange – What reward are you offering that makes the ad worth watching?
• A placement strategy – Don’t overwhelm users. One well-timed offer works better than constant prompts.
• A monetization engine – This is where AdRadar comes in.
How Rewarded Ads Work in AdRadar?
When you're using AdRadar, rewarded ads are handled for you. Once integrated, we automatically serve high-paying rewarded ads from connected ad networks. You focus on your app – we optimize fill rates and payouts.
If your Mini App already has engagement loops or reward mechanics – you can plug in rewarded ads with minimal setup. If you don’t – we’re happy to help you brainstorm reward ideas that make sense for your use case.
Try It in Beta
We’re currently in open beta, working closely with the first generation of Mini Apps looking to improve their monetization strategy. If you’re interested in experimenting with rewarded ads in your Telegram Mini App – now’s the time.
